When government writers use plain language, the audience finds what it needs, understands what it finds, and uses what it finds to meet its needs. State agencies are encouraged to use the resources posted below to promote use of plain language to meet the
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From marketing professionals to students studying for advanced degrees in linguistic theory, this collection provides current and accurate information from more than 100 journals focused on all aspects of the communications field. Key subjects covered include: advertising and public relations, literature and writing, linguistics, and many more
Whether you're in the public or private sector, good writing skills are critical to your success in the workplace. Plain Language in Government Writing: A Step-by-Step Guide shows you how to apply federal plain-language guidelines to every type of writing — from emails, memos, and letters to agency communications, technical procedures, and budget justification statements. Through numerous exercises as well as examples from a variety of federal and state agencies, this practical guide walks you step-by-step through every phase of the writing process, providing tips for improved clarity, conciseness, and completeness.
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most.
Use the lessons and exercises in this tutorial to learn the fundamentals of writing business documents. Learn how to get organized, tailor your writing to an audience, write without mistakes, and prepare different types of business documents.
This book shows you how to write for customers and clients in language that's easy to understand. It is a thorough companion to the writing process, with comprehensive guidance and advice on understanding your readers, planning and creating your text, and presenting your words in a good design.
Stop wasting time randomly posting on Facebook and Twitter, and stop struggling with business cards or by passing out flyers. In this course you will learn how to write a professional marketing plan, and create the foundation for growth and success.Many people simply start their companies with marketing as an afterthought, only to quickly discover that marketing is one of the most important parts of their entire business. Without a good marketing strategy, you won't be able to get clients, and without clients there won't be a real business. So you must take your company's promotion very seriously.
The ability to write well correlates highly with the ability to think well, to analyze information, weigh alternatives, and make decisions. Government managers must make instructions and policies clear to employees, give effective presentations, and communicate effectively with the public. In addition, government managers must model clear, effective writing for their staffs. A comprehensive chapter on using social media effectively and appropriately is included.
Open government, plain language, accessibility, biometrics, service design, internal vs. external systems, and cross-cultural issues, as well as working with the government, are all covered in this book. Provides practical material that allows you to take the information and immediately use it to make a difference in your projects
So much of success in business depends on writing well. From résumés to reports, proposals to presentations, Writing Well for Business Success will help you communicate your ideas clearly, quickly and effectively.
It’s pretty easy to write compelling stories about a headline making company. But what if your company isn’t figuring out how to shoot humans from one city to the next in a giant vacuum tube or curing cancer or cracking encryption codes? What if your company is, well, kind of boring? How do you produce exciting and engaging stories about the nap-inducing enterprise? Content marketing ace Laura Busche tells how in this video filled with tact, grace, humor, and plenty of pithy examples.
The book begins with a history of the Plain English movement. The text describes the process by which rules and statutes are drafted and passed at the federal, state and local level. There are chapters on rules governing the structure of a bill or regulation. The authors then present specific rules of good drafting, with a variety of examples.
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
Plain English is the art of writing clearly, concisely, and in a way that precisely communicates your message to your intended audience. This book consists of 25 practical guidelines helping you to improve your vocabulary, style, grammar, and layout to achieve clear writing.
When you finish this business plan course you will be able to write a fantastic business plan that gets the attention of investors. Your business plan will help you get moving in the direction of obtaining the wealth and success you have been dreaming of for yourself and your family. Try the course now and get on the path to achieving these goals. This course teaches you to write a business plan by going through each section of a business plan one by one, explaining what to write in each section of the business plan.